We didn’t choose our brand color with Halloween in mind, but we like the happy coincidence every year when the holiday of treats and tricks rolls around.
Orange…Not the New Black (at Halloween)
Orange and black are the two colors most commonly associated with Halloween, with orange clearly the happier of the two. According to Halloween enthusiasts, black represents death, decay, sadness, and evil, in relationship to the holiday, while orange represents life, warmth, joy, and success. It is this dichotomy that has highlighted October 31stfestivities since Halloween was introduced in America in the early 1900s.
A Pegan Tradition Repurposed
Brought to the U.S. from Scottish and Irish immigrants, the earliest origins of Halloween date back 2,000 years when the Celts, who live in what is now Ireland, would celebrate the end of summer and harvest and the start of the bleak winter season. More Pegan ritual than fun-filled celebration, the Celts built bonfires and danced around them in costumes made of animal skins to ward off evil spirits. They believed that on the eve of the “new year,” October 31st, ghosts would return to earth to wreak havoc on the land and its people, and if they played their cards right, they could minimize the ghosts’ wrath.
Fast-forward to the early 20thCentury, when the Irish traditions brought to America began to merge with customs of other ethnic groups, and an Americanized-Halloween began to emerge. Celebrations of the harvest took on a more cheerful atmosphere, with story-telling, dancing, and singing. It became a holiday centered on community, rather than doom.
Despite having shifted away from its superstitious and religious origins, Halloween today is still a time to contemplate ghosts, demons, and the afterlife, in addition to sharing treats with friends and strangers.
Fun Halloween Facts
Statistics show that Americans today spend over $8 billion annually on Halloween. That’s a lot of mini chocolate bars! But it’s more than that. There are movies, costumes, specialty food items, and don’t forget the pumpkins that contribute to the economics of this major national holiday. In fact, here are some facts to consider:
· Pet costumes have grown in popularity over the past 10 year, with a 4% jump from 2017 to 2018 alone. The most popular pet costumes are a pumpkin, a hotdog, and a superhero.
· One quarter of all candy sold in the U.S. on an annual basis is purchased for Halloween.
· Reese’s Peanut Butter Cups top the list of favorite American chocolate Halloween candy by a significant margin, with Snickers and M&Ms rounding out the top three. The favorite non-chocolate candy is Skittles.
· An estimated 32% of Americans will throw or attend a Halloween party this year.
· And 44% of Americans will carve a pumpkin. In fact, two billion pounds of pumpkins are produced each year in the United States.
· Haunted houses will attract 22% of Americans for a visit, generating $300 million in revenue.
· In 2018, U.S. box office earnings for horror movies grossed $902 million.
The Great Outdoors
Even though temperatures have dropped below freezing in some parts of the country, Halloween in notoriously an outdoor holiday. Whether your outdoor area is vivid green, scattered with leaves, or covered in snow, on October 31st, trick-or-treaters will don their costumes and set out door to door to collect their bounty. However you choose to celebrate the “spookiest” holiday of the year, we hope you will take necessary safety precautions. And don’t forget to breath in the last of the crisp autumn air, something the Celts probably did as they danced around their bonfires, before winter sets in.