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Attract More Guests by Offering Year-Round Outdoor Dining
Is it time to update your restaurant, lounge, café, or coffeehouse? According to the National Restaurant Association, dining rooms and patios should be updated every five to seven years to be kept modern. When thinking of your next update, look beyond your establishment’s four walls to the surrounding outdoor areas and wasted space on the second floor or rooftop. Adding a patio or rooftop deck for your patrons to enjoy the weather, views, and al fresco dining will not only add a new appeal to your establishment, it will also provide you with a new revenue source.
Since weather is unpredictable, you don’t want to add a patio space that can only be used a few months out of the year. By providing shelter for your outdoor seating, you can use your new space year-round. Don’t let the weather determine your day’s income! An Struxure roofing system will keep diners dry in the rain and protect them from harsh sun rays in the summer. We offer stand alone systems or systems that can mount to any of your building’s structures. You will want to maintain a consistent style and ambience in your outdoor area as your indoor space, while giving your patio or deck its own unique look. We can create a customized Struxure system that will complement both spaces while still aligning with your business’ brand. With complementary colors, textures, and accessories such as fans, heat lamps, water features, and lighting, you can create a streamlined transition between your indoor and outdoor spaces.
Patio seating is a smart decision for many businesses and usually provides a quick return on investment. Not only are you adding a new revenue area but outdoor dining is generally more comfortable and relaxed, which can lead to higher food and drink tickets. To make sure your new space is successful, be sure your staff can handle the additional seating. The increased demand will mean you need a designated patio staff and possibly additional kitchen workers to provide efficient service to your new space. The last thing you want is for your diners to feel as if the patio is secondary to your main dining area. Consider creating a patio menu to set this area apart in a specialized way. Maybe offer a menu that is less extensive than your regular menu, with a few special food and drink offerings.
An outdoor patio can increase your establishment’s visibility and exposure and a happily active patio is an excellent advertisement to passersby. By covering your outdoor dining area with an Struxure roofing system you can ensure that regardless of the weather, your patio will attract patrons year-round, making it one of your city’s top dining destinations.